– My favorite keyword research strategy. Want to know how I find keywords That bring me tons of traffic? It's maybe the most important part Of nailing your SEO strategy. 68% of online activity starts with a query In a search engine like Google or Bing. Identifying the right word to include In your content is essential. And according to Ubersuggest
89% of the keywords Get only 10 monthly searches or fewer. And according to Atrex, Only 0.16% of the most popular
keywords are responsible For 60% of all searches. What does that tell you? If you want your keywords
to actually show up In your audience searches, You have to choose them
extremely carefully. SEO is not a strategy where you can guess And hope for the best. Want me to tell you my
favorite keyword strategy? Well, let's dive right in. Step one, keyword discovery. This can be the most difficult
part about the process But you need to get it right. I see a lot of beginners
make mistakes in this phase. Maybe they'll choose
really broad targeted words Or obscure phrases that
no one is searching for. That's why I love using
keyword research tools Like Ubersuggest or
even Answer The Public. So once you head over to Ubersuggest, All you have to do is import
a phrase and click search. You'll get a detailed breakdown That includes search volume,
Which is the number of searches per month, SEO difficulty, Estimated competition for organic search, Paid difficulty, Estimated competition for paid search, Cost per click. The average cost per click per Google ad, Typically, the higher that number Meaning more it's likely to convert From a visitor then a customer. But the best part, scroll
down and you'll see plenty Of variations of the keyword
phrase you search for. If you're on a tighter budget, Optimize a low competition,
low cost per click option That still gets you good results Or choose a few different
ones and A/B test them To see what kind of results you're getting By running some Google paid ad campaign. And then from there, use the
five keyword idea variables To expand your search. Seeing the Ubersuggest
search results page, You'll see suggestions,
related, questions, Propositions and comparisons. These are all tabs that you can click on To get even more keyword ideas. Step two, analyzing and
choosing the best keywords. Ready to narrow down your
results from step one? I like going with no more
than a hundred keywords For this part of the process. Eliminate the obvious ones
that you don't want to use. Ubersuggest can help you
see what page is ranked for For the keywords that you want to use, Plus how many back reads those pages have, And how many shares they have
On Facebook and Pinterest and Reddit. Poke around the most successful websites For the keywords you want to rank for And start brainstorming
content ideas based off that. You can also narrow down your
target keywords with Moz. If you have a pro membership Or if you just have one
keyword project to complete, You can always start a 30-day free trial. You can use their keyword difficulty And SERP analysis tool as well. Moz's tool shows you the
percentage of difficulty For each keyword, The top 10 sites ranked for each keyword Plus their domain authority, And the number of root
domains linking to it. Step three, make final choices. The last crucial step. There are four critical components For making your final choices, But first keep a spreadsheet
throughout the process And make sure you're recording
every single piece of data That you want to utilize later on. Once you have your spreadsheet, Organize, Make the following considerations. If your website is commercial, Go with keywords that have
commercial intent such as: I want to buy a cheap laptop Or I want to buy X. If you want your website
to be more informational, Think blogging. Use keywords that offer
advice and education That answers people's questions. Find keywords that offer the sweet spot
Of high search volume Plus low difficulty and
minimal competition. Use keywords with high search volume With competitors that have
lower domain authority And back reads. Is your website already on page one But not in the top five spots? If the keyword has good search volume, Focus on getting those specific keywords And phrases to move up Because that's where you're
going to get the biggest bang For the buck. This might seem like a ton of information But making that final decision
isn't the most difficult. If you've done the research
and compiled the data, The hard parts are already basically done. Plus, if you have some
informational keywords left over, You can always use them for
other content topic ideas. If you have more questions About how to conduct
better keyword research, Check out the training
courses I've created Such as SEO Unlocked. You can find these all
at NeilPatel.com/training And all you just do is go to
the NeilPatel.com website, Put in that URL, Or just click on Training
in the navigation. I want you to put these
keywords in practice So that you can have high rankings, Not just for your blog post pages But all the webpages And start driving traffic
and sales in no time. Again, the key is to use
keywords in your content. From blog posts to webpages, If you don't integrate
them in within your content
Whether it's your title
tags, your meta tags, Or just within your text or your headings, You're not going to do well. If you want my team to
just do all this for you, Check out my ad agency, NP Digital, Where we won Performance
Marketing Agency of the Year And we just won Best SEO
Campaign of the year. If you have any questions And just want to do this yourself, Leave a comment below. I'm here to help. If you like the video, share it. Tell the people about it. Thank you for watching.
Blogging For Beginners
Having a blog is a great way to get started in the business world. It’s also a good way to make money, and there are a lot of things that you can do to make it more successful. You can write articles, sell products on your blog, or even create your own e-book. All of these are things that you can do as a beginner. You just need to know what to do and what to avoid.
Set up a blog
Having a blog is a great way to build a community of readers. It can also teach you how to market yourself and gain new skills. If you aren’t sure how to start a blog, there are many resources available for free. These include the free Moz SEO tutorial, a 6-part video course, and online writing courses.
Start a blog by researching topics you’re interested in. Think about your ideal readers. Determine their pain points and interests. Check to make sure you have the right domain and social media handles to attract them. Use an editorial calendar to keep your blog consistent.
You may also consider submitting your site to Google Search Console and checking to make sure you’re indexed on the search engine. You can also use free marketing tools to promote your blog.
Choose a topic
Choosing a blog topic is probably one of the hardest things to do, especially if you’re a novice. Fortunately, there are many tricks of the trade that can help you find the right topic for your blog.
One of the easiest ways to come up with a topic is to use Google. Search for the best-performing post on your topic, and you’ll be rewarded with a few ideas for what to write about next.
It’s also important to understand the types of questions that your potential readers have. For example, if you’re a photography buff, you might want to blog about a different aspect of photography, such as taking better pictures of your pets.
The best way to determine what topic will work for your blog is to write about a topic you’re interested in. You should also consider your readership, as well as your budget. For example, if you’re working with a tight budget, you may have to settle for writing about something that will be more cost-effective in the long run.
Write quality blog content
Developing great blog content takes time and effort. But the payoff is big. Blogging can help you build your brand, get more traffic, and drive sales. You can even use your blog to increase your writing skills.
Creating a blog post is not a sexy process. It is a strategic undertaking that requires a lot of planning. The first step is to decide on the topic and structure of your blog. Once you have decided on your topic, you can begin researching. Read articles and blogs in your niche, and talk to people in your field. This can give you important insights.
The best way to make a good blog post is to put yourself in your readers’ shoes. Identify the most significant topic or issue that you’re interested in writing about. Write about it in a way that makes it easy for readers to understand.
Build a fan base
Whether you’re a seasoned musician or an aspiring artist, building a fan base can be an extremely important part of your music career. Having a strong online presence can help you gain recognition and create a loyal following of fans. Building a fan base can also help you propel your music career to the next level.
Building a fan base begins with understanding your target demographic. This can include age, gender, and hobbies. Knowing who you’re trying to reach with your music can help you determine the type of music you should produce and how you should market it.
Building a fan base can also include collaborating with other artists. By collaborating with other artists, you can build a fan base that will be more interested in your music. Also, you can hold giveaways and contests to help you build a fan base.
List out the skills necessary to succeed in your niche
Identifying a niche is no easy feat. It is estimated that two million blogs are published every single day. However, there is a lot more to blogging than writing about your favorite sport or craft. While it is a challenge to maintain a readership, the rewards are worth the effort. If you do it right, you could have a website that earns you a living. The key is to learn what works for you.
It is also a good idea to research your competition. For example, did you know that you can actually write about something as tangy as ketchup? One of the best things about blogging is that it is a community effort. You can interact with fellow bloggers and create conversations that may not have been possible otherwise.
What You Ought To Know About Blogging
If the idea of blogging intimidates you, then perhaps you can reorganize your thoughts and see it as a journal or online conversation with those who you wish to communicate with. Decide what content you wish to present, then use the tips here to put your thoughts and insights in a form that works for your needs.
Don’t forget to add social media sharing links on your blog. This will ensure that people can share your blog on their profiles for free. Doing this can increase your traffic by quite a bit. It will keep increasing if the content’s good because people can tell their friends which puts you on multiple pages at once.
Whenever possible, utilize header tags in order to separate particular sections of your blog posts. All the different tags that you should use are H1, H2, and H3 tags. In addition, you should ensure that you are using excellent search engine keywords whenever you can in all these different headers.
It is important to provide all of the relevant social media links, so that your visitors can keep track of your updates. You can increase your blog’s impact and your own reputation if you make use of social networking sites such as Facebook, LinkedIn, and Twitter. Theses portals allow you to communicate with your blog’s readers and allow you to promote your blog to other Internet users.
Incorporate sharing widgets for social media sites. As you strive to build your readership base, social networking is a perfect way for your readers to share with others. By offering opportunities for your blog to be broadcast to friends and family, you will drive your follower base up drastically.
There are several ways to highlight interesting content on your blog. You can show a list of upcoming posts to pique readers’ interest. Another good topic is a list of most popular posts. These are posts that many readers will be interested in. You can also try most commented posts. Many people enjoy reading comments to blog posts. All these ideas will get your readers interested in more than just your current posts.
Guest Posting is a great way to get targeted traffic to your blog. Guest posting is when you write an article on someone else’s blog, which in turn will drive targeted and relevant traffic to your own blog. Just make sure you choose a blog that will send quality traffic to your blog. You can do this by selecting a blog that has a good reputation and already has plenty of traffic heading to their site.
Be sure to keep it simple. Blogging isn’t the same as philosophy. Even if you wish to explain any complicated concepts, try your best to keep them as simple as possible. Your blog competes with many other information sources, so it needs to be as easy to understand as possible.
Blogging is accessible to anyone with a presence on the internet, but only those who learn to use it effectively will reap the maximum benefits from this exciting new tool. Apply the insights you’ve learned here to get your blogging efforts off to a good start and then, cultivate your skills on a daily basis.