If you’re looking for an in-depth guide to Yoast SEO, this article will walk you through every step of the process.
This article will cover the Advanced section of Yoast SEO, including how to set up Google Search Console integration, using synonyms instead of exact match keywords, and setting up XML sitemaps.
By the time you’ve finished reading this, you’ll have an excellent understanding of the most important aspects of Yoast SEO.
Advanced section of Yoast SEO
The Advanced section of Yoast SEO has powerful settings such as removing posts from search results and changing canonical URLs. This section is not visible to everyone. Only administrators and editors are allowed to make changes there.
In the Advanced tab of Yoast SEO, you can choose how many keywords appear in the meta box. If you do not have a sitemap, you can create one using custom code.
If you have a WordPress site, you can install Yoast SEO on it. This plugin comes with a host of premium add-ons, such as video optimization, Google News SEO, local SEO, and more. It also has helpful SEO settings and can be used for both new and existing websites. Yoast SEO is an essential plugin for a successful WordPress website. Yoast SEO is a free plugin, but premium versions can cost up to $69 for a single site.
After you’ve installed Yoast, you should go to the Advanced section of Yoast SEO to analyze your content. In the Basic section, the tool gives you a summary of your page’s content, while in the Premium section, it goes into more detail.
This section will analyze your content and recommend ways to improve it. It can also suggest changes to your keywords, such as keyword density. Yoast also suggests how long you should make your posts.
The Advanced section of Yoast SEO is particularly helpful when optimizing the Meta description section of your website. While Google’s recommended length for this part is 150-160 characters, some websites use up to 350 characters.
The tool alerts you when the Meta description part of your page goes beyond 150 or 120 characters. If you exceed this length, you may want to consider rewriting your article. Yoast SEO premium offers keyword training.
Integration with Google Search Console
If you want to improve your site’s visibility in Google, integration with Google Search Console is a must. This free tool gives you an incredible amount of information.
Connecting your website to Google Search Console can be a great help, especially if you’re using Yoast SEO Premium. In addition to this feature, you’ll also get to know how your site’s SEO is performing.
To integrate with Google Search Console, simply go to the Yoast SEO plugin and click the “Add new site” link. Once there, select your website and click the “Add new site” button. A new window will open.
You can then add properties and enter the URL to verify your site. Google recommends adding properties for HTTPS sites. After you do that, install the Yoast SEO plugin.
Another useful feature is the “Index Coverage” tab. This shows the number of pages in Google’s index since the last update. This tab also lists any errors that have prevented Google from indexing your pages.
These errors can occur when redirects aren’t working, broken code, or error pages are in a theme. If you have a few problems, you can use the “Crawl Errors” tab to check if they’re the cause of the problem.
Verify your domain ownership. Adding your website to Google Search Console is quick and easy. If you’re using Google Analytics, Tag Manager, or other web analytics software, you’ve already installed Google code on your site.
This will let the GSC identify your website automatically. There are also HTML files, tags, and DNS verification methods available. Choose the one that suits your needs and click “Save.”
Using synonyms instead of exact match keywords
Using synonyms is a great way to avoid keyword stuffing, a practice that Google has strongly frowned on. In February 2011, Google released Panda, a new algorithm that punished low-quality sites and keyword stuffing.
It is especially bad when keyword stuffing is combined with thin content. Because of this new policy, many SEO practitioners have turned to using synonyms instead of exact match keywords.
While keyword synonyms are a great option, using them can be tedious. Using synonyms, which are less specific and more generic, is the best way to ensure your content is optimized for higher search rankings. Also, don’t forget to add “apple” and “iPhone tricks and hacks.” These two words have meaning and can help you avoid keyword stuffing.
Using synonyms is similar to your current keyword strategy, and it will also comply with Google’s changes. The reason is simple: synonyms are similar terms. Google uses a statistical language translation approach to determine a synonym. When searching for a product or service, it will look for the term “auto mechanic” rather than “car mechanic.”
When choosing a keyword to use, try to include synonyms that are similar to it in context. In the past, SEOs would try to stuff text with keywords to boost search rankings. Google reads text better today than it used to, so using synonyms makes sense.
The plugin also identifies word forms across different languages, which can help you balance your keyword usage. If you’re unsure of the right choice, the Yoast SEO plugin can help you.
Besides using synonyms instead of exact match keywords, you can use related topics to boost your search engine rankings. For example, if you sell Private Yoga in London, you can use “private yoga lessons” instead of “yoga lessons” in Yoast SEO.
It’s important to strike a balance between keyword stuffing and content optimization. If you want to see the most organic results from search engine optimization, you have to use synonyms and related topics.
Setting up XML sitemaps
When you install the plugin, you’ll see the General Sitemap screen and the XML Sitemap menu. Enable this feature. Next, click the Open Sitemap button to view your XML sitemap.
You should see an index page with all your sitemaps, each containing a different type of content. Make sure you check for any errors. This will let Google know which pages on your site are high quality.
The next step is to add the sitemap to Google’s Search Console. You can find this in your Google Search Console account. Then, copy and paste the URL to the field labelled ‘Add new sitemap’. Google will begin crawling your sitemap and should display the result ‘Success’. It will take a few hours for Google to crawl your sitemap, so be patient.
You can also customize the sitemap using Yoast’s knowledge base. You can also add filters to limit the number of entries in your XML sitemap, add external URLs, exclude certain content types, and more. Setting up XML sitemaps with Yoast SEO is simple, but you should know a bit about PHP code to do it right. If you do not, you can hire a developer to do it for you.
Once you’ve added the XML sitemap to your website, you should enable or disable it. If your sitemap is not visible in Google’s search results, you can add the ‘noindex’ tag. This will prevent Google from indexing that page. If you want to exclude a specific content type, select ‘no’ in the settings. Yoast SEO will then remove the URL from search results.
Focus keyphrase section
To get the most out of the SEO tools on your WordPress website, it’s critical to understand the focus keyphrase. Focus keyphrases are search terms that describe the content of your post or page and are used to make it appear more visible in SERPs.
Yoast makes this job easier by analyzing your page content and suggesting ways to improve it. The focus keyphrase section of the Yoast SEO tutorial provides tips on how to find and use the right keyword phrase.
Once you’ve chosen your focus keyphrase, you can move on to the next step: optimizing the content of your page for that focus keyphrase. You can use Yoast SEO to do this for you by adding meta keywords to your page.
But before you do that, you must make sure that the focus keyphrase aligns with your target keyword. To make sure that it works, you don’t want it to sound forced. Instead, use words that flow naturally and are natural to your writing.
You can use Yoast SEO premium to analyze your content for related keyphrases. You can even use the free version of Yoast SEO to analyze your content. You can use the free version of Yoast SEO but only get ten requests per day.
You can change the language and country settings in the free version. If you’re concerned about your site’s speed, you can opt for a premium version of Yoast SEO.
Another way to increase the chances of your website being seen in SERPs is by optimizing the snippet preview. This way, users can see a preview of the content and choose where they want to appear in search results.
A high-quality snippet preview will increase your chances of getting higher rankings. In addition, Yoast SEO premium will give your pages more weight in the internal linking tool.