How To Find Low Competition Keywords For SEO
What are Low Competition Keywords?
In this post, I will be discussing some of the aspects of keyword research that are important, but often overlooked. The average person doesn’t know what a keyword is and they don’t think it is necessary. To be honest, most people just go to Google and type in “keyword research” or something similar.
The reality is that when we are just starting out with a product, it is not a bad idea to incorporate keyword research into our marketing plans (if you are considering your product to be useful).
But once your product has earned some traction (and it probably will), then you should start thinking about how you can effectively use search engine optimization (SEO). It is because of this that I want to give you this short overview of how search engine optimization works and how to fit it into your marketing plans for your product.
First, before going any further, it is important to understand the importance of SEO. You see SEO as being similar to SEO for social media or for web content: it helps people find your site by helping them find relevant information about you. It does not make the content on your site any more valuable or compelling than what you can get elsewhere on the internet.
Second, since this topic deals heavily with keyword research, let us break down what a keyword actually is as well as its various uses in SEO/SEM.
A Keyword: A Search Term Is A Term That People Use To Search For In A Medium Where They Need Information About Your Product Or Service And This Information Is Not Found Elsewhere On The Web Or On A Medium Where It Would Be Difficult To Find It.
So What Are Some Examples Of Keywords?
Understanding your Audience and Goals
SEO (search engine optimization) is just a fancy way of saying “getting ranked on the search engines”. There are many things you can do as part of that process, from tweaking your URL structure to optimizing your content and image files, but there are also many things you need to understand about who is using your site and what they search for.
Understanding how the search engines work can help you get out in front of these users before they know they even want to use your product.
This could be done by simply getting a little bit more sophisticated with your keyword research or by using tools like Moz’s Keyword Planner (which is now free). But if you just want to get a sense of what people are searching for, an easy way is to create a list of keywords and then run a Google Trends report. Click here for my comprehensive guide on Google Trends .
Another good way to keep track of keyword trends is to use Open Extensibles , which allows you to create custom reports that include the results from other people who have used those keywords. For example, this report shows which keywords have the highest volume for Dropbox when I enter “dropbox” into my text editor :
So far, all of this has been done manually and I also have some tools like Lexalytics that help me make spreadsheets with my data (Google AdWords, Google Analytics). But this doesn’t really give me insight into what people actually look for when they search or why certain search terms appear more often than others in certain locations. By logging into the Google Search Console , I can see what queries people are doing:
And by looking at that data in some depth and understanding where it comes from — not just looking at it superficially — we can get a much better sense of how important certain keywords are in our market:
We may not be able to change any part of this data (like dropbox ranking), but it gives us some insight into where we should be focusing our efforts. And by learning how we should think about our market segmentation and how best to communicate our value proposition, we can gain insights about where we could find additional users.
What Does it Mean to Research Keywords?
Keyword research is a process that enables you to gain an understanding of the importance of certain keywords in your market and then use this knowledge to select a suitable keyword for the product you are developing.
The goal of this process is to inform you about what keywords your customers are using, and then help you to determine which of these terms are most important for users and should be used in combination with one another in order to create a powerful marketing strategy. A successful keyword research process can help you achieve several goals:
It helps you understand which keywords your customers are using;
It helps you determine which terms have the greatest potential for increased search engine rankings;
It will also help you determine what words your customers use which are most important for them.
Once a keyword has been identified it becomes much easier to create an optimized SEO strategy that will lead to increased sales. Furthermore, once it has been identified, it may be possible (depending on the nature of your product) that interested parties outside your market may also purchase it. By finding out what phrases other people are using, and how they’re using them, it’s possible that they will also appear in search results and therefore potentially increase sales as well. And there is no need for any additional work on your end simply because this information is already available to you through the information provided by your customers when they submit their searches.
But what exactly is a “searcher”? A searcher is someone who does not know that he or she uses a particular phrase or combination of phrases (or if he or she does know, maybe just uses one or two phrases quite frequently). It could be someone such as someone who purchased a book from Amazon recently and has not browsed any further since then or somebody looking for something specific during their everyday browsing habits.
In some cases, an individual might use multiple search phrases but may browse only once or twice per day whereas others might use many different search phrases but browse thousands of times per day. In other cases, an individual might have many different searches with different types of products where each one may result in a different number of searches per day but still keeps browsing just the same way each time (this person might browse more than 100 times per day).
In fact, there is probably no such thing as “normal” behavior when it comes to searching because most people do not engage in this type of behavior on an everyday basis (at least not like regular users do). So instead we can
How to Find Low Competition Keywords for SEO
I’d like to argue that keyword research is the most important thing you can do to ensure your website hits the right keywords.
You see, much of the success of your site is dependent on how well they are optimized. Optimizing your site for a specific keyword or phrase requires you to know what those keywords are, which will help you determine how well-researched a page is and thus how it ranks for those keywords.
You don’t need to spend tons of time in keyword research, but if you want to rank higher for certain phrases, it’s critical that you understand what those phrases are and have a good understanding of how they rank.
The following may seem like common sense (and it is), but until recently I was unable to be as conscious of using keywords as I should have been because it was too hard for me to remember them all (it’s not easy splitting the difference between “search engine friendly” and “search engine optimized”).
Tools to Use for Low Competition Keywords
Search engines will only rank your website for the keywords you choose for it, so you need to do research about your target market in order to determine which keywords are most popular.
It goes beyond just finding lists of starting keyword phrases — that’s a big step but not the most important one. If you have a product (say, a book) that is meant to be sold, not just read, then you need to figure out what people are looking for and rank each section on the search engine accordingly. This isn’t as easy as it sounds. There are hundreds of ways to do this and no one method or algorithm is right or wrong. You will want to do some manual work and learn which methods work best for your product or service. You should also make sure that any automation you use at all (e.g., keyword stuffing) doesn’t negatively affect your actual ranking on search engines like Google or Bing.
You do want to try out many different techniques and find out what works best for you before committing yourself to the one that works best specifically for your website and niche — but if you find something that seems good enough, follow through with it!
The term “seo” is thrown around a lot in the tech industry, but it’s not as universally understood as one might expect. In particular, it’s often used in reference to search engine optimization (SEO). SEO is a technique that allows websites or companies to rank higher within search engines than they would otherwise.
In order for your website or company to rank well in search engines, you need to effectively use descriptive keywords (words you can use in your content that refer back to your business or product) on your site. Many SEO services will offer a tool which allows you to generate keywords for your site; however, not all keywords are created equal when using these types of services.
Because SEO is so important, it’s important that you choose a high-quality service provider who understands SEO from the inside out. In this post we’ll go over some recommendations for choosing an SEO vendor who can provide guidance on how best to perform keyword research for your business.
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