– How I stay ahead of
Google algorithm updates. Have you ever noticed That Google is constantly
making algorithm changes? The worst part is that, when
they finally roll one out, They don't always give
you a ton of notice. It might be frustrating, But Google's desktop market share Is roughly 85.55% worldwide. 87% of American search
engine users prefer Google Over other searches like
Bing or Yahoo or Baidu. The bottom line is you simply can't afford To ignore Google or the many, Many algorithm updates that
are to come in the future. (shimmering technical blip sound) It's important to understand That Google's ranking
system actually consists Of multiple algorithms. It's not just one easy
to understand system. In fact, There are over 200 components that factor Into Google's algorithm. The next time you hear an
update has been rolled out, Imagine it's an entire
interconnected process of things, Not just one simple lever
that's being pulled. Google's core updates
can sometimes take weeks To fully roll out and in that timeframe, It's super common to
see some webpages gain Or lose position, So how can you possibly expect to adapt? How are you supposed to
maintain the same level Of search traffic when the
whole algorithm is so fluid? Here are a few essential
tips for staying ahead Of Google's algorithm update So you'll never get left behind.
Step one, set up Google Alerts. Tracking every single update That Google makes can be exhausting, But you can't afford to miss out On the big core algorithm update. With Google Alerts, You'll receive a notification
directly in your inbox Whenever algorithm updates
are mentioned online, Giving you enough time to mentally prepare And tweak your SEO strategy if needed. The way you set it up is that
you go to google.com/alerts, Then put in keywords
like 'Google algorithm', And then click on the
'Create Alert' button. Another great way to stay
on top of algorithm changes Is to follow Google
Search Liaison on Twitter. Its official account essentially does What Google Alerts does, But tracks social media mentions instead, And while we're on the subject of Google, User tools such as Search
Console and Use Google Analytics, They can help you identify
unusual traffic activity as well As random spikes or dips in conversion. Major changes in either
traffic or conversions could be An indicator that your SEO
has somewhat been affected By an algorithm change. Could be positive or negative. From there, you want to check out blogs, Like search engine Roundtable
and search engine Land, That typically covers what's happening, And I also cover them on neilpatel.com. Other algorithm analytics
tools like Moscas Or Grum can track daily
algorithm changes giving you The edge needed to stay
ahead of other marketers. Step two, avoid Blackhat SEO practices.
It's got a spooky name
for a pretty good reason. Blackhat SEO is a practice
that basically goes Against search engine guidelines And includes tactics
like keyword stuffing, Hidden tags and cloaking, And buying back links, and
using private link networks, And paid back links, and doorway pages. Some of these practices
might just help you gain A short term advantage, But it won't last long and
it could even lead to penalty Which could seriously harm your business's Long term chances of
ranking high on Google. You might even get blacklisted. Google's pretty smart. They can recognize when
you're up to no good. Instead, read through
Google Search Essentials. There's a ton of why-how SEO practices In there that can help you
skirt any issues, penalties, Or other punishments. Step three, optimize the user experience. Every update has one
overarching goal behind it, To show users the sites
that they love that provide The most helpful information
and that are most beneficial. Look, a bad user experience
can be disastrous For your traffic. According to HubSpot, 88% of customers are less
likely to return to a site With bad UX. 90% of customers reported That they stopped using an app
because it performed poorly. Long story short, if your
website isn't running well, Not only will you lose your audience, Google will even make it
harder for them to find you. Technical issues can plague your site.
Things like four, four
errors, reader eggs, Callability issues, website security, Slow load speed, And overall just confusing user journey. It shouldn't take more than one Or two seconds for your website to load. The longer your page takes to load, The worse your user experience will be. Make sure you also have A comprehensive internal
linking structure, A fast loading website, And quality content. You can use tools like
DeepCrawl, BuzzSumo, Found, And more to see how your
website is performing, And you can use tools like
Crazy Egg to create a heat map That shows you where people are clicking On your website and where they don't, And you can use this data To improve your user experience as well. Step four, keep your content fresh. I used to not really follow
Google updates that much. Why? Because they happen so
often and so quickly That it's almost impossible for me To fully anticipate everything
that Google will change. What I did was I started
prioritizing creating exceptional, User-friendly content and stuff That my audience actually wants to read. That includes content refreshes, Doing consistent queue and research And including it in my content, And blogging frequently About high-volume search
topics in my industry. Remember, a Google update
is designed to make The search engine better for the user,
So make sure you're
focusing on the same thing. Step five, use tools that
determine what updates Are affecting your website. Notice a decline in traffic as of lately? It might not be a random fluke. It might have been an algorithm change. Here are two tools that
can help you identify what The heck went wrong. The first is check out
Google Search Console. It contains a ton of
awesome resources that you Can use to diagnose
common performance issues And identify potential
algorithm penalties. Logdna search console, It's a free analytics tool from Google. It can help you identify
mobile issues, usability, Four, four issues. It can even tell you If you have some code
that's not reading right By their search engine And it'll tell you what
pages that need to be fixed And what code needs to be fixed. Then the other tool that
you have, Semrush Sensor. This tool breaks down what is changing For each industry when it comes To algorithm updates. With these five strategies, You should be good to go And ready for whatever
Google throws your way, And if you want even more help, Check out my ad agency, NP Digital, Where we help companies with
their Google problems and heck, All their digital marketing problems. If you have any questions,
leave a comment below. I'm here to answer them and help you out.
If you enjoyed this video, like, share it, Tell people about it. Thank you very much.
How to Start Blogging For Beginners
Whether you are new to blogging or just getting back into the game, there are some simple things you can do to start blogging for beginners. If you follow these simple tips, you’ll be blogging in no time.
Write a first blog post
Getting your first blog post up and running can be daunting. A few tips can help make the process easier.
First, you want to choose a topic that isn’t too generic. This will help you be seen as an expert on your subject. Next, you want to find out what your audience wants. This is the best way to make a first impression.
Make sure you are using keywords naturally. This will help with SEO and also increase your social shares. It’s a good idea to use a keyword research tool to find the most popular keywords in your niche.
It’s also a good idea to use images to enhance your blog. This will also increase your flow and improve the effect of the post.
It’s also a good practice to write out a draft first and then come back and edit it with a fresh set of eyes. It’s also a good idea to check your spelling and grammar. You don’t want to make a fool of yourself, especially if you are a beginner.
Create a list of questions you find in the comments sections of other blogs in your niche
Creating a list of questions you find in the comments section of other blogs in your niche can be a good way to come up with some fresh content. It’s also a good way to monetize your blog. For instance, you can offer a free eBook to anyone who signs up for your newsletter. Having a mailing list also gives you a handy way to send out your next blog post.
The most effective way to do this is to write a list of questions that you would like to answer on a regular basis. These questions should be aimed at building a list of fans and followers who want to read your blog. You can also do this by participating in online forums such as Facebook groups and Twitter. You can even use the forum to promote your next blog post. This is one of the simplest ways to increase your traffic and generate leads.
The most effective way to come up with a list of questions you find in the comment section of other blogs in your niche is to start with the basics. You’ll be surprised at the amount of content you can produce this way.
Promote your blog
Whether you are a beginner or a veteran blogger, you need to know the best ways to promote your blog. There are many different marketing techniques available to help you build your online presence, build an audience, and convert readers into paying customers. There are also several ways you can promote your blog for free.
One of the best ways to promote your blog for free is by using email marketing. Email marketing is a way to reach your readers and build an email list. Email marketing can help you cultivate a reader base and get your readers to visit your site again. It can also help you connect with industry experts and bloggers. Usually email marketing is easier to set up than other marketing methods.
You can also promote your blog for free by adding your blog URL to your business card. You can also add your blog URL to your email signature. You can also add your blog URL to discussion forums and other social media sites.
Turn your blog into a powerful publication
Whether you are just starting out or have been blogging for a while, there are a few key steps you should take to turn your blog into a powerful publication. You’ll need to get some good content on the web for your keywords and build relationships with link providers. You’ll also need to build an email list. This will reduce the workload on you and allow you to easily keep in touch with your readers.
One way to get good content on the web is to write thought leadership posts. This type of post lets you share your expertise and build trust with your readers. You can write them in first person, or write about a subject from an outside perspective. You can also include calls to action within your blog posts to encourage readers to follow your conversion path.
How-to guides are another way to provide your readers with information. These guides walk your readers through a project and teach them how to do it. These guides can also increase reader engagement because they solve a problem for your readers.
Expert Blogging Advice That Can Make You A Winner
Pick a particular subject if you’d like to start a blog. Any scope of interest,that you’d like to speak about with others, is a good place to start. Learn the mechanics behind it from a blog hosting site. Read this article for more tips on blogging.
Blogging is about writing. If you don’t like to write, you probably won’t enjoy blogging. But if you’ve never tried writing, you may have an as yet undiscovered talent that you would enjoy. So try writing a few practice blog posts. Write about something interesting to you. If you enjoy writing, then blogging may be for you!
Since blogs are written on a more personal level, you should avoid writing in formal tones. This will make it easier for the reader to relate to you on a personal level. This will keep your readers coming back later on to read more of the blogs you write.
Blog about what you are most passionate about. If you are passionate about your blog topics, you will ultimately draw your readers in and your interest in the subject will show through. Readers will want to hear what you have to say about the topic because you will be knowledgeable and passionate.
You want to make sure you are authentic. Don’t appear like a “know-it-all.” Be open and honest. Don’t just do this sometimes; do it all the time. Your blog is a reflection of yourself. Strive for improvement not perfection. If you make a mistake, so be it. This will help to keep your blog unique and interesting, so that there is not another one just like it on the web.
Blogging can be a fun hobby for people of different interests and backgrounds. If you’d like to make it more personal, limit the amount of people who have access or use pseudonyms to remain more anonymous. Remember the tips in this article if you’d like to learn how to run a blog.