– The biggest social media opportunity That you aren't leveraging? How often do you log into LinkedIn? Well, I bet you it's not enough. LinkedIn has over 830 million
users in over 200 countries. If you're trying to
market in the B2B world, You have to use LinkedIn. It's the biggest social network out there That just focuses on B2B. And even if you're in the B2C realm, You can still promote there
as well, because keep in mind People on LinkedIn are also consumers. Now, out of those 830 million users Only 3 million share
content according to Kinsta. That really is a tiny ratio. That's less than 1%. To give you a comparison, Instagram has roughly 1.2 billion users. Out of those 1.21 billion users Roughly 87% are creating
content according to True List. Can you see the issue here? LinkedIn has a ton of users,
but way less engagement. LinkedIn has tons of users, but
less than 1% create content. While other social networks
have much more content Because their users are much more active When it comes to creating content. But here's what you don't realize On Instagram, TikTok Facebook And most social networks,
when you create content It's hard to get all your
followers to see your content. Why is that? It's because you're competing With a lot of other content producers. So the algorithms can pick and
choose what they show people
Because they're being
flooded with content. But with LinkedIn, not really. They don't have the luxury to be as picky About what content they showcase. They just need more of it. So whatever they get, They're happy with it
and they just accept it. Now, that doesn't mean every piece Of content that you post
is going to go viral. It just means you have a higher likelihood Of it spreading and getting
more people to see it. And of course, if the content is good, It'll be easier to go viral on LinkedIn. So how do you do well on
LinkedIn with your content? First off, write stories. Whether you're just giving tips Or just sharing experiences,
stories do well on LinkedIn. Here's an example for
my friend Brian Dean. He talks about a marketing tactic, But he doesn't link out to any
site or anything like that. He just breaks down what
you need to know on LinkedIn And people love that, as
well as LinkedIn loves it Because they want to keep
people on the platform Versus taking them off to another site. Second, I want you to upload videos. YouTube, Facebook Instagram and TikTok. They all love video content,
but so does LinkedIn. The issue is most people don't
upload video content to it. Now, of course, you can't use
the same dancing meme type Of video that you do on TikTok, But that video that you post on LinkedIn Doesn't have to be professionally edited Or even professionally film. The content, the message that
You are trying to convey across Just needs to be
professional and educational Versus something that just contains humor. I like posting videos On LinkedIn at least three times a week And make sure your videos are
less than 10 minutes long. Here's an example of a
video I posted on LinkedIn. It didn't go viral, But it did generate
over 13,000 impressions. That was just an average video too. What's funny is that same
video generated less engagement On the other social platforms
like Facebook and YouTube Though I even have 1 million followers On both those channels. Third, post carousel. If you aren't sure what
Carousel are, check this out. It pretty much is multiple
images that convey A specific point. For example, the one I showed you breaks Down five steps to becoming successful. My first tip is about starting a blog And then I go into many
more marketing tips Such as start a email list
because every dollar spent On email marketing companies
earn $42 on average. I could take that same
carousel, save it as a pdf And then upload it to LinkedIn. It creates the same effect. You'll get lots of engagement As LinkedIn users love
that type of content. Fourth, promote your own site. From offers to blog content. Talk about anything you're selling. Don't feel ashamed to self promote. If you don't promote, you
won't generate any income.
Even if it doesn't get as much engagement As your other content, it's fine. Something's better than nothing. Last but not least, try LinkedIn ads. You won't be able to spend as much As the other platforms as they
don't have as big of a reach But if you can make your
ads profitable, great. Use them for their maximum potential. I use them to promote webinars. It's great because I can
run super targeted ads To my exact customer I'm targeting. For example, if my customer
is ideally a VP of marketing Or a CMO, I can show ads
just to those people. Now, if you need help with
your LinkedIn marketing Or any social media marketing Check out my ad agency, NP Digital. If you enjoy the video, like it, share it, Tell the people about it. Thank you for watching.
The term blogging comes from the word “weblog”, which means “web log.” These sites allow users to create and publish personal diary-style entries, and often allow visitors to comment. As blogs gained popularity, communities formed around them, and many blogs focused on specific topics. Others are more personal, and are purely for personal expression.
The key to blogging success is providing valuable content to your audience and search engines. Google is not human, and does not interpret your content the way you do. It has its own language and needs to understand what you have to say if you want your blog to rank high. You can do keyword research to find out what your audience is looking for.
Blogging is a great way to connect with your audience and establish yourself as an expert in a subject. People like to comment on blogs and ask questions. When you respond to their questions, you build trust and a connection with your readers. Blogs can also help you generate additional revenue through affiliate marketing, sponsored blog posts, or ads.
Blogging is a relatively inexpensive online marketing strategy. Individuals or companies can create and maintain blogs on their own, or hire a blog writing service. However, there are a few requirements to creating and maintaining a blog, such as a domain name or blog platform. If you’re considering hiring a professional blog writing service, make sure to check out the costs.
One of the biggest challenges of blogging is coming up with blog content ideas. Some people enjoy writing about a topic they’re passionate about. It’s important to choose a niche that interests you, but it’s important to keep in mind that blogging can be risky. Keeping passion and interest at the heart of your writing will help keep you motivated.
Publishing fresh content on a regular basis will increase your SEO. It will also increase brand awareness. Since blogs are updated frequently, they can be a great way to establish your brand as a leader in a specific industry and boost brand recognition. Blogging allows you to publish new articles every few weeks, days, or even hours.
As a new blogger, the most important thing to remember is to focus on writing posts that are engaging and informative. Once you’ve built your audience, the next step is to determine how to monetize your blog. To do this, you must generate high traffic to your blog. You can do this by placing affiliate links on your blog. The more traffic you generate, the more money you’ll make.
Another option is to use a blog hosting service. A good host will provide you with 24 hour technical support. This will save you time while maintaining your blog.