What is SEO (Search Engine Optimization)?
SEO (Search Engine Optimization) is the process of increasing the visibility of your website in search results. There are several techniques that are used to improve the rankings of a website. SEO involves obtaining relevant links that will help improve your page’s ranking. The main page of your website is the gateway to the rest of your website. It should be well organized with headings from H1 to H6. Using headings on your webpage is a proven SEO best practice.
Search engines use a system known as the latent semantic index (LSI) to determine which pages are legitimate and which are not. This method involves analyzing the frequency of searches for keywords and their variations. These keywords are terms that searchers will type in when they are looking for a product or service. Google will use this information to rank sites.
SEO is often used as an umbrella term for SEM, which is an acronym for pay-per-click advertising. However, the two types of advertising are fundamentally different. SEO uses keywords to drive traffic to a website, while SEM uses paid advertisements. They both aim to improve the traffic flow to a website. Essentially, people will use search engines to find things they are looking for, and will either click on the organic or paid results.