– Seven tips for selecting a
performance marketing agency. I've been in the marketing
world for over 20 years now, Specifically performance marketing, Also known as digital marketing. I know they're a little bit different But still performance
marketing, digital marketing, A lot of overlapping there. Not only have I learned marketing myself I've taught it to other people. I've worked with agencies And I even have my own agency,
NP Digital, where by the way We were awarded Performance
Marketing Agents of the Year Because we provide good results. But what sucks is every
company needs marketing. Without it, it's just harder to grow. And one way to get your marketing
done is to hire a agency. If you make the right choice,
you'll grow, you'll thrive And you'll succeed. If you make the wrong choice,
you'll waste time, money And get little to no results. So how do you ensure That you are going to
pick the right agency? Here are some tips to help you. Tip number one, look for
agencies that win awards. As I mentioned earlier,
NP Digital, my agency We won Agency of the Year by Media Post. That's a example of award. We actually have dozens of awards, Even though we've only
been around for five years. Agencies get awards For the work that they
produce for their clients And it's also based on the
results that that work provides. So if a agency doesn't have awards It's harder for them to
prove that they were good
At what they are claiming to be good at. The reason I like looking to
see what agencies have awards Is because the judges for these awards Are typically other markers Who are really good at what they do. So it's not easy to get them. Tip number two, does the agency
have industry experience? If you want to hire a plastic
surgeon to adjust your nose Would you hire one that specializes In plastic surgery for ears or noses? Of course you would hire the
one that specialize in noses Because that's what you're looking for. So why would you hire a marketing agency That doesn't have
experience in your industry Or for the marketing types of services That you're looking for? It's like hiring an ear doctor
to help you with your nose. It just doesn't make any sense. Tip number three, ask for references. If someone gives you references The chances are the references
are going to be great. But if you ask for references And someone doesn't have any it means That they don't probably
have that many happy clients. So why would you hire them? And if they give you references Even though they're probably
going to say raving things About the agency, you
should still call them Because every once in a while You'll get a reference
that just aren't happy And they won't say tons of great things And it'll save you a
ton of pain and money. Tip number four, look who's
working on your account. As you may know, my name is Neil Patel
And I've been a marketer for over 20 years And I think I'm good at what I do Even though I still
have a lot more to learn And I can continually
get better and improve. But if you hire my agency,
NP Digital, because of me, That's a big mistake. You should be hiring my agency Or any other agency based on the team That is working on your account. Now, let me repeat that. You should be hiring a agency Based on the people within that agency And not just all their staff, But specifically, The staff that is going
to be on your account. Because if an amazing
company puts bad resources, Terrible talent on your account You're not going to get great results. You'll be lucky to get mediocre results. But if the people who are
working on your account Have industry experience And they're really good at what they do Then you'll get much better results. Remember, you aren't
just hiring an agency, You are hiring specific
people within that agency. So you want to make sure
you know who they will be On your account And you want to know those
people's credentials. Tip number five, the size
and age of a company. If an agency has been around
for a long time, great. If an agency has been
around for a long time And they're small, that's bad. The reason most agencies are small Is because they aren't
amazing at what they do.
See, most agencies grow through
word of mouth and referrals. As you do good work,
you get more referrals. So look to make sure the
agency you are working with Has been around for at
least three or four years And is continually growing. If they're not growing that usually means Their clients aren't giving
them tons of referrals Because they're not happy with the work. Tip number six, account managers. For some reason some agencies Just don't assign
dedicated account managers. You need to have someone
dedicated to your account That you can talk to whenever you want. That person may also work
on a few other accounts Based on how much you're
paying that agency But a dedicated account manager is ideal. If you don't have a big budget You may not even get a semi
dedicated account manager But that's what you should
eventually strive for. You'll find that when someone
internally at the agency Is fighting for you And they're fighting for
you to have more resources And get the best results And making sure that
everything that they're doing Is for your best benefit, you
typically get better results. Tip number seven, how many
services do they offer? The sad reality of digital marketing is You need to take advantage
of an omnichannel approach. That means Google, Bing,
Facebook, Instagram, TikTok, LinkedIn, Twitter, Amazon, Walmart And whatever other platform
is out there, even BeReal. You have to be on all the channels That make sense for your business. No one channel is going to
really grow your business
Like one may hope. Especially with the algorithms
changing all the time, You need to diversify
your marketing efforts So you aren't reliant on any one channel. Now if you need help with your marketing Or you're looking for an agency, Check out my agency NP Digital Where as I mentioned, we won
Marketing Agency of the Year. We have those dedicated account managers And we have pretty much
everything that I talked about Plus more. You can also check out
other agencies as well. If you have any questions,
leave a comment below. I'm here to help. If you enjoyed this
video, like it, share it, Tell other people about it. Thank you very much.
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